How many copies has Paint the Town Red sold?

indielist estimates Paint the Town Red has sold between 1,303,650 and 3,041,850 units (median 2,172,750), derived from its 28,970 Steam reviews with the white-box Boxleiter v1.0 method. The full breakdown is shown on the page.

Who developed Paint the Town Red?

Paint the Town Red was developed by South East Games and published by South East Games.

Who published Paint the Town Red?

Paint the Town Red was published by South East Games, developed by South East Games. See South East Games's full catalogue and submission status on indielist.

When was Paint the Town Red released?

Paint the Town Red was released in 2021.

How many reviews does Paint the Town Red have on Steam?

Paint the Town Red has 28,970 Steam reviews, of which 96% are positive.

Is Paint the Town Red worth playing?

Steam players rate Paint the Town Red 96% positive across 28,970 reviews. indielist doesn't score games editorially; it surfaces public review sentiment and a white-box sales estimate so you can judge reception and reach yourself.

Paint the Town Red

Jul 29, 2021 Action $19.99

Developer South East Games Publisher South East Games

Profile updated May 2026

Paint the Town Red is an action indie game released in 2021. It has garnered over 28,600 Steam reviews. The developer and publisher information is not yet imported.

Paint the Town Red is a 2021 Action game developed by South East Games and published by South East Games. On Steam it has gathered 28,970 player reviews, 96% of them positive, which counts as a overwhelmingly positive reception among indie titles in the Action category. The game is available on linux, mac, windows, and launched at $20. The pairing of developer South East Games with publisher South East Games is one of the studio-publisher relationships indielist tracks, letting players find comparable games and letting developers and investors study how Action projects reach the market. indielist's white-box method estimates its lifetime sales at roughly 1.3 million to 3.0 million units, with the full Boxleiter factor breakdown shown on this page rather than a single black-box figure. Within indielist's catalog of indie games mapped to their studios, publishers, and funding, Paint the Town Red can be compared against similar Action titles and benchmarked on review counts and estimated sales.

Reviews

28,970

Positive

96%

Steam appid

337320

Engine

Unknown

Players (snapshot)

284

Historical snapshot · 2026-05-24 20:45 UTC

Sales estimate

v1.0

1.3M to 3.0M

units (median: 2.2M)

≈ $14.9M to $34.7M modeled net revenue (fixed store-cut, refund, and regional-price assumptions applied)

1.3M median 3.0M

+ How is this calculated?

28,970 reviews × NB(75) = 2,172,750 median units

Factor	Adjustment
base	+50
year_2021	+15
price_$20	0
positive_96%	+10
final NB	75

Heuristic display range: median × [0.6, 1.4]. Boundary protection: NB ∈ [15, 150].

Methodology & limitations

Sales estimates use an additive Boxleiter-derived heuristic against public Steam review counts. They are not authoritative sales data, and the fixed display range is not a statistically validated confidence interval. Actual results may fall outside it, especially for deeply discounted or bundle-heavy titles. Algorithm version v1.0. Read the exact method and validation status.

indielist estimates lifetime unit sales for Paint the Town Red at roughly 1.3 million to 3.0 million copies, with a median around 2.2 million, derived from its 28,970 Steam reviews using a multi-factor Boxleiter method (version v1.0). That median maps to approximately $24.8M in net revenue after Steam's 30% cut, regional pricing, and refunds. Unlike black-box trackers, the full calculation is shown on this page: a base review-to-sales multiplier is adjusted for release year, launch price, review sentiment, studio size, and genre, and every adjustment is listed so developers, publishers, and investors can audit exactly how the figure was reached. The range itself reflects genuine uncertainty — review-to-sales ratios vary widely between games — so indielist publishes a low, median, and high band rather than a false-precision single number, and treats free-to-play, heavily discounted, and bundle-distributed titles as having wider error margins still.

Price history

53 observed days · window low $8.20

Across 53 observed UTC days from 2026-05-31 to 2026-07-22, the daily lowest tracked USD price across stores ranged from $8.20 to $19.99. The tracked-window low was $8.20 on 2026-06-24.

Real store observations · daily lowest tracked USD price across stores · missing days are not filled.

Where to buy

Affiliate disclosure

Humble Store -51%

$9.83 Buy
Steam reference

$19.99 Buy
Green Man Gaming

View
Fanatical

View
GOG.com

View

Latest tracked store observations (2026-07-22 21:39 UTC), cheapest first. Prices may have changed since observation. Some are affiliate links — we may earn a commission at no extra cost to you. Learn more.

Platforms

linuxmacwindows

Frequently asked questions

How many copies has Paint the Town Red sold?: indielist estimates Paint the Town Red has sold between 1,303,650 and 3,041,850 units (median 2,172,750), derived from its 28,970 Steam reviews with the white-box Boxleiter v1.0 method. The full breakdown is shown on the page.
Who developed Paint the Town Red?: Paint the Town Red was developed by South East Games and published by South East Games.
Who published Paint the Town Red?: Paint the Town Red was published by South East Games, developed by South East Games. See South East Games's full catalogue and submission status on indielist.
When was Paint the Town Red released?: Paint the Town Red was released in 2021.
How many reviews does Paint the Town Red have on Steam?: Paint the Town Red has 28,970 Steam reviews, of which 96% are positive.
Is Paint the Town Red worth playing?: Steam players rate Paint the Town Red 96% positive across 28,970 reviews. indielist doesn't score games editorially; it surfaces public review sentiment and a white-box sales estimate so you can judge reception and reach yourself.

Players looking for games like Paint the Town Red can compare it on indielist against semantically similar Action titles such as Serious Sam 4, POSTAL 2, Outlast 2, BONEWORKS, ranked by shared tags and genre rather than by ad spend. On the developer side, South East Games's other releases and South East Games's wider catalog are one click away, letting developers benchmark where Paint the Town Red sits among a studio's body of work and how its publisher's portfolio performs. Because indielist maps studios, publishers, games, and funding into one connected graph, the same Paint the Town Red page serves three audiences at once: players hunting their next Action game, developers studying how comparable projects were positioned and what they sold, and investors tracing which teams and labels are active in the space. A machine-readable markdown mirror of this page is published at the same path with a .md suffix for AI assistants, and its review, price, and sales-estimate figures are refreshed on a schedule rather than frozen at launch.

Matched from shared Steam tags and primary genre. Review count breaks ties; it is not a personal recommendation score.