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A hand-drawn hidden object adventure, Hidden Folks launched in 2017. This casual indie puzzle game has garnered 9,490 Steam reviews with a 97% positive rating. It was self-published by Hidden Folks.
Overview
Hidden Folks is a 2017 Adventure game developed by Hidden Folks and published by Hidden Folks. On Steam it has gathered 9,497 player reviews, 97% of them positive, which counts as a overwhelmingly positive reception among indie titles in the Adventure category. The game is available on linux, mac, windows, and launched at $15. The pairing of developer Hidden Folks with publisher Hidden Folks is one of the studio-publisher relationships indielist tracks, letting players find comparable games and letting developers and investors study how Adventure projects reach the market. indielist's white-box method estimates its lifetime sales at roughly 570,000 to 1.3 million units, with the full Boxleiter factor breakdown shown on this page rather than a single black-box figure. Within indielist's catalog of indie games mapped to their studios, publishers, and funding, Hidden Folks can be compared against similar Adventure titles and benchmarked on review counts and estimated sales.
Reviews
9,497
Positive
97%
Steam appid
435400
Engine
Unknown
Sales estimate
vv1.0570K to 1.3M
units (median: 950K)
≈ $4.9M to $11.4M net revenue (Steam cut + refunds + regional discount applied)
+ - How is this calculated?
| Factor | Adjustment |
|---|---|
| base | +50 |
| year_2017 | +30 |
| price_$15 | 0 |
| positive_97% | +10 |
| genre_Adventure | +10 |
| final NB | 100 |
Confidence range: median × [0.6, 1.4]. Boundary protection: NB ∈ [15, 150].
Methodology & limitations
Sales estimates use a multi-factor Boxleiter method against public Steam review counts.
They are not authoritative sales data. Actual sales can deviate by
±50% in either direction. Free-to-play games, deeply discounted titles, and games
with heavy bundle distribution have larger error margins. Algorithm version
v1.0.
indielist estimates lifetime unit sales for Hidden Folks at roughly 570,000 to 1.3 million copies, with a median around 950,000, derived from its 9,497 Steam reviews using a multi-factor Boxleiter method (version v1.0). That median maps to approximately $8.1M in net revenue after Steam's 30% cut, regional pricing, and refunds. Unlike black-box trackers, the full calculation is shown on this page: a base review-to-sales multiplier is adjusted for release year, launch price, review sentiment, studio size, and genre, and every adjustment is listed so developers, publishers, and investors can audit exactly how the figure was reached. The range itself reflects genuine uncertainty — review-to-sales ratios vary widely between games — so indielist publishes a low, median, and high band rather than a false-precision single number, and treats free-to-play, heavily discounted, and bundle-distributed titles as having wider error margins still.
Price history
90d · low $7.74Over the last 90 days the price ranged from $7.74 to $14.99, averaging $13.82 across 2 discount windows, with a historical low of $7.74 on 2026-04-23.
Synthetic series for demo. Real ITAD price history loads after Day 3 ingest.
Where to buy
Affiliate disclosureLive prices from public feeds, cheapest first. Some are affiliate links — we may earn a commission at no extra cost to you. Learn more.
Platforms
linuxmacwindows
Tags
Hidden ObjectCasualHand-drawnIndiePuzzlePoint & ClickRelaxingFunny2DSingleplayerMinimalistCuteFamily FriendlyTouch-FriendlyAdventureIsometricDesign & IllustrationAudio ProductionShortGreat Soundtrack
Frequently asked questions
- How many copies has Hidden Folks sold?
- indielist estimates Hidden Folks has sold between 569,820 and 1,329,580 units (median 949,700), derived from its 9,497 Steam reviews with the white-box Boxleiter vv1.0 method. The full breakdown is shown on the page.
- Who developed Hidden Folks?
- Hidden Folks was developed by Hidden Folks and published by Hidden Folks.
- When was Hidden Folks released?
- Hidden Folks was released in 2017.
- How many reviews does Hidden Folks have on Steam?
- Hidden Folks has 9,497 Steam reviews, of which 97% are positive.
Ecosystem
indielist positions Hidden Folks within the Adventure segment so players can surface comparable titles by shared tags and genre rather than by storefront promotion. On the developer side, Hidden Folks's other releases and Hidden Folks's wider catalog are one click away, letting developers benchmark where Hidden Folks sits among a studio's body of work and how its publisher's portfolio performs. Because indielist maps studios, publishers, games, and funding into one connected graph, the same Hidden Folks page serves three audiences at once: players hunting their next Adventure game, developers studying how comparable projects were positioned and what they sold, and investors tracing which teams and labels are active in the space. A machine-readable markdown mirror of this page is published at the same path with a .md suffix for AI assistants, and its review, price, and sales-estimate figures are refreshed on a schedule rather than frozen at launch.