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Only Way is Down

Mar 31, 2025 Action $9.99
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Action indie game Only Way is Down launched in 2025 from Jilted Generation Productions, which also publishes it. It has 131 Steam reviews at 68% positive, a mixed-to-positive signal, and a $9.99 initial price for budget-focused players.

Overview

Only Way is Down is a 2025 Action game developed by Jilted Generation Productions and published by Jilted Generation Productions. On Steam it has gathered 137 player reviews, 69% of them positive, which counts as a mixed-to-positive reception among indie titles in the Action category. The game is available on windows, and launched at $10. The pairing of developer Jilted Generation Productions with publisher Jilted Generation Productions is one of the studio-publisher relationships indielist tracks, letting players find comparable games and letting developers and investors study how Action projects reach the market. indielist's white-box method estimates its lifetime sales at roughly 2,000 to 5,000 units, with the full Boxleiter factor breakdown shown on this page rather than a single black-box figure. Within indielist's catalog of indie games mapped to their studios, publishers, and funding, Only Way is Down can be compared against similar Action titles and benchmarked on review counts and estimated sales.

Reviews

137

Positive

69%

Steam appid

2804680

Engine

Unknown

Players (snapshot)

Unavailable

Sales estimate

v1.0

2K to 5K

units (median: 3K)

≈ $12K to $27K modeled net revenue (fixed store-cut, refund, and regional-price assumptions applied)

2K median 5K
+ How is this calculated?
137 reviews × NB(25) = 3,425 median units
Factor Adjustment
base +50
year_2025 -10
price_$10 -5
positive_69% -10
final NB 25

Heuristic display range: median × [0.6, 1.4]. Boundary protection: NB ∈ [15, 150].

Methodology & limitations

Sales estimates use an additive Boxleiter-derived heuristic against public Steam review counts. They are not authoritative sales data, and the fixed display range is not a statistically validated confidence interval. Actual results may fall outside it, especially for deeply discounted or bundle-heavy titles. Algorithm version v1.0. Read the exact method and validation status.

indielist estimates lifetime unit sales for Only Way is Down at roughly 2,000 to 5,000 copies, with a median around 3,000, derived from its 137 Steam reviews using a multi-factor Boxleiter method (version v1.0). That median maps to approximately $20K in net revenue after Steam's 30% cut, regional pricing, and refunds. Unlike black-box trackers, the full calculation is shown on this page: a base review-to-sales multiplier is adjusted for release year, launch price, review sentiment, studio size, and genre, and every adjustment is listed so developers, publishers, and investors can audit exactly how the figure was reached. The range itself reflects genuine uncertainty — review-to-sales ratios vary widely between games — so indielist publishes a low, median, and high band rather than a false-precision single number, and treats free-to-play, heavily discounted, and bundle-distributed titles as having wider error margins still.

Price history

13 observed days · window low $9.99

Across 13 observed UTC days from 2026-07-17 to 2026-09-06, the daily lowest tracked USD price across stores ranged from $9.99 to $9.99. The tracked-window low was $9.99 on 2026-07-17.

$8 $9 $11 07-1707-1907-2208-0208-2309-06 2026-07-17: $9.99 2026-07-18: $9.99 2026-07-19: $9.99 2026-07-20: $9.99 2026-07-21: $9.99 2026-07-22: $9.99 2026-07-26: $9.99 2026-08-02: $9.99 2026-08-09: $9.99 2026-08-16: $9.99 2026-08-23: $9.99 2026-08-30: $9.99 2026-09-06: $9.99 2026-07-17: $9.99 (tracked-window low) 2026-07-18: $9.99 (tracked-window low) 2026-07-19: $9.99 (tracked-window low) 2026-07-20: $9.99 (tracked-window low) 2026-07-21: $9.99 (tracked-window low) 2026-07-22: $9.99 (tracked-window low) 2026-07-26: $9.99 (tracked-window low) 2026-08-02: $9.99 (tracked-window low) 2026-08-09: $9.99 (tracked-window low) 2026-08-16: $9.99 (tracked-window low) 2026-08-23: $9.99 (tracked-window low) 2026-08-30: $9.99 (tracked-window low) 2026-09-06: $9.99 (tracked-window low) Tracked-window low: $9.99 on 2026-07-17

Real store observations · daily lowest tracked USD price across stores · missing days are not filled.

Where to buy

Affiliate disclosure
  • Steam reference
    $9.99 Buy
  • Green Man Gaming
  • Fanatical
  • Humble Store
  • GOG.com

Latest tracked store observations (2026-09-06 06:48 UTC), cheapest first. Prices may have changed since observation. Some are affiliate links — we may earn a commission at no extra cost to you. Learn more.

Platforms

windows

Genres

ActionAdventureCasualIndieSimulation

Frequently asked questions

How many copies has Only Way is Down sold?
indielist estimates Only Way is Down has sold between 2,055 and 4,795 units (median 3,425), derived from its 137 Steam reviews with the white-box Boxleiter v1.0 method. The full breakdown is shown on the page.
Who developed Only Way is Down?
Only Way is Down was developed by Jilted Generation Productions and published by Jilted Generation Productions.
Who published Only Way is Down?
Only Way is Down was published by Jilted Generation Productions, developed by Jilted Generation Productions. See Jilted Generation Productions's full catalogue and submission status on indielist.
When was Only Way is Down released?
Only Way is Down was released in 2025.
How many reviews does Only Way is Down have on Steam?
Only Way is Down has 137 Steam reviews, of which 69% are positive.
Is Only Way is Down worth playing?
Steam players rate Only Way is Down 69% positive across 137 reviews. indielist doesn't score games editorially; it surfaces public review sentiment and a white-box sales estimate so you can judge reception and reach yourself.

Ecosystem

Players looking for games like Only Way is Down can compare it on indielist against semantically similar Action titles such as Terraria, Rust, Phasmophobia, The Forest, ranked by shared tags and genre rather than by ad spend. On the developer side, Jilted Generation Productions's other releases and Jilted Generation Productions's wider catalog are one click away, letting developers benchmark where Only Way is Down sits among a studio's body of work and how its publisher's portfolio performs. Because indielist maps studios, publishers, games, and funding into one connected graph, the same Only Way is Down page serves three audiences at once: players hunting their next Action game, developers studying how comparable projects were positioned and what they sold, and investors tracing which teams and labels are active in the space. A machine-readable markdown mirror of this page is published at the same path with a .md suffix for AI assistants, and its review, price, and sales-estimate figures are refreshed on a schedule rather than frozen at launch.

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