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Casual indie game Startup Company focuses on business-building gameplay from developer and publisher Hovgaard Games. Released in 2020 at $12.99, it has 6,199 Steam reviews with 81% positive, earning a mostly positive rating.
Overview
Startup Company is a 2020 Casual game developed by Hovgaard Games and published by Hovgaard Games. On Steam it has gathered 5,845 player reviews, 81% of them positive, which counts as a mostly positive reception among indie titles in the Casual category. The game is available on linux, mac, windows, and launched at $13. The pairing of developer Hovgaard Games with publisher Hovgaard Games is one of the studio-publisher relationships indielist tracks, letting players find comparable games and letting developers and investors study how Casual projects reach the market. indielist's white-box method estimates its lifetime sales at roughly 175,000 to 409,000 units, with the full Boxleiter factor breakdown shown on this page rather than a single black-box figure. Within indielist's catalog of indie games mapped to their studios, publishers, and funding, Startup Company can be compared against similar Casual titles and benchmarked on review counts and estimated sales.
Reviews
5,845
Positive
81%
Steam appid
606800
Engine
Unknown
Players (snapshot)
Unavailable
Sales estimate
v1.0175K to 409K
units (median: 292K)
≈ $1.3M to $3.0M modeled net revenue (fixed store-cut, refund, and regional-price assumptions applied)
+ - How is this calculated?
| Factor | Adjustment |
|---|---|
| base | +50 |
| year_2020 | +15 |
| price_$13 | 0 |
| positive_81% | 0 |
| genre_Casual | -15 |
| final NB | 50 |
Heuristic display range: median × [0.6, 1.4]. Boundary protection: NB ∈ [15, 150].
Methodology & limitations
Sales estimates use an additive Boxleiter-derived heuristic against public Steam review
counts. They are not authoritative sales data, and the fixed display range
is not a statistically validated confidence interval. Actual results may fall outside it,
especially for deeply discounted or bundle-heavy titles. Algorithm version
v1.0. Read the exact method and validation status.
indielist estimates lifetime unit sales for Startup Company at roughly 175,000 to 409,000 copies, with a median around 292,000, derived from its 5,845 Steam reviews using a multi-factor Boxleiter method (version v1.0). That median maps to approximately $2.2M in net revenue after Steam's 30% cut, regional pricing, and refunds. Unlike black-box trackers, the full calculation is shown on this page: a base review-to-sales multiplier is adjusted for release year, launch price, review sentiment, studio size, and genre, and every adjustment is listed so developers, publishers, and investors can audit exactly how the figure was reached. The range itself reflects genuine uncertainty — review-to-sales ratios vary widely between games — so indielist publishes a low, median, and high band rather than a false-precision single number, and treats free-to-play, heavily discounted, and bundle-distributed titles as having wider error margins still.
Price history
22 observed days · window low $12.99Across 22 observed UTC days from 2026-06-10 to 2026-07-22, the daily lowest tracked USD price across stores ranged from $12.99 to $12.99. The tracked-window low was $12.99 on 2026-06-10.
Real store observations · daily lowest tracked USD price across stores · missing days are not filled.
Where to buy
Affiliate disclosureLatest tracked store observations (2026-07-22 19:09 UTC), cheapest first. Prices may have changed since observation. Some are affiliate links — we may earn a commission at no extra cost to you. Learn more.
Platforms
linuxmacwindows
Genres
Frequently asked questions
- How many copies has Startup Company sold?
- indielist estimates Startup Company has sold between 175,350 and 409,150 units (median 292,250), derived from its 5,845 Steam reviews with the white-box Boxleiter v1.0 method. The full breakdown is shown on the page.
- Who developed Startup Company?
- Startup Company was developed by Hovgaard Games and published by Hovgaard Games.
- Who published Startup Company?
- Startup Company was published by Hovgaard Games, developed by Hovgaard Games. See Hovgaard Games's full catalogue and submission status on indielist.
- When was Startup Company released?
- Startup Company was released in 2020.
- How many reviews does Startup Company have on Steam?
- Startup Company has 5,845 Steam reviews, of which 81% are positive.
- Is Startup Company worth playing?
- Steam players rate Startup Company 81% positive across 5,845 reviews. indielist doesn't score games editorially; it surfaces public review sentiment and a white-box sales estimate so you can judge reception and reach yourself.
Ecosystem
Players looking for games like Startup Company can compare it on indielist against semantically similar Casual titles such as Garry's Mod, Wallpaper Engine, Factorio, Balatro, ranked by shared tags and genre rather than by ad spend. On the developer side, Hovgaard Games's other releases and Hovgaard Games's wider catalog are one click away, letting developers benchmark where Startup Company sits among a studio's body of work and how its publisher's portfolio performs. Because indielist maps studios, publishers, games, and funding into one connected graph, the same Startup Company page serves three audiences at once: players hunting their next Casual game, developers studying how comparable projects were positioned and what they sold, and investors tracing which teams and labels are active in the space. A machine-readable markdown mirror of this page is published at the same path with a .md suffix for AI assistants, and its review, price, and sales-estimate figures are refreshed on a schedule rather than frozen at launch.
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